ACRONYM FOR 'ALBUM OF THE YEAR' - Joya debut project showcases a fusion of different genres, as rap music mixed with eletronic sounds landing into psychedelic rock vibes. This project embraces a rare and experimental sound. A dark atmosphere showcasing the artist willingness to explore unconventional territories. This extended play delves into themes of introspection and loss, as well as undisciplined and rebellious feelings.

Music Video by Joyaboi performing $LANG featuring Tito. Directed by @mikeblanko.

Music Video by Joyaboi performing 'gring0 featuring Tito. Directed by @mikeblanko.

Editorial for Son Of a Gun 2023 Spring/Summer collection. Photography focused on urban fashion and streetwear aesthetics. Creative direction by @noshwork.

Editorial for OPAC’s 2022. The inaugural session for OPAC, marking the beginning of a visual and creative project. A darker visual tone, with a deep and rebellious aesthetic. Creative direction by @joyaboi.

Editorial for Realm Opo’s 2021 Spring/Summer collection. Streetwear rooted in urban culture and raw aesthetics. Creative direction by @sharonpannen.